OTAs (Booking, Expedia, Airbnb) take between 15% and 25% of every booking. The most effective way to reduce that commission is to get more direct bookings — and visual content is the main lever to achieve it.
Why video converts better than photos
Photos show a moment. Video tells a story. A cinematic walkthrough of the rooms, the pool, the restaurant and the sea views conveys an experience no static photo can replicate.
Industry studies show that hotels with video on their direct website achieve conversion rates up to 3 times higher than those with only a photo gallery.
What we produce for hotels
- Promotional video (60–90 seconds) for web and social
- Aerial drone video of the complex and surroundings
- Short videos by category — rooms, spa, pool, restaurant — for Instagram and Google Business Profile
- Full photography of all facilities
The impact on Google Business Profile
Google rewards listings with up-to-date visual content. A hotel with recent videos and photos on its GBP ranks higher in Google Maps — and that translates into more direct calls and more traffic to its own website.
Service across South Tenerife
I work with hotels, aparthotels and tourist complexes across the entire South Tenerife strip: Costa Adeje, Los Cristianos, Playa de las Américas, Arona and surrounding areas.
